Cotton is a familiar natural fiber, but few people know where cotton comes from and how cotton growing could adversely affect the environment. We are so ignorant about the realities of environmental aggravation and the suffering of people overseas.
Today, we live in the world-wide system of capitalism which came into being as a result of the globalization. We gain benefit from the system in exchange for money, without knowing what’s going on behind it. We are blinded in a sense. We live without feeling a bit of responsibility when we choose clothes in a shop, for example. We do not know the environmental and physical damages done by agrichemicals that were used to produce the fibers.
Program
Under this program, we execute contracts with Indian cotton farmers, and we visit the farmlands to sow seeds and harvest ripe cotton. Through these visits, talking with local cotton producers and sharing their difficulties, we feel that our decision leads to positive actions to improve the environment and people’s livelihood in India. By promoting organic farming and reducing damage done by agrichemicals, we can cut off the negative chain reaction. Unless consumers opt to use organic cotton, the misery of the cotton-producing country will not end. If we choose organic cotton, their situation will change in years.
Pre-organic Cotton helps realize the happy future of cotton farmers who wish to go organic in their farming method.This program also encourages consumers to promote Indian organic cotton, and facilitates global transition into “organic first” world.
