Alejandro Cerón

'Play the Ape' - 

Our survival and happiness is based on the quality of our relationships.
'Play the Apes' is an installation that aims to encourage people to interact with it. Users get link between each other through the interaction with the installation. The established commercial systems, the technological progress, as well as the gradual disappearance of social groups
such as family, politics and religion, until now pillars of our society are feeding a phenomenon called superindividualism,
which leads to a state of permanent consumerism, loneliness and insatisfaction. The Interactive group experience link users and installation causing strong emotional results.