Bas Ruyssenaars

Bas Ruyssenaars (1970) is a creative entrepreneur. He empowers companies and organisations by offering creative strategising and he develops innovative products and services. His approach is characterised by his drive to create new and surprising connections, his use of imagination, and his ability to generate new perspectives. He is part of the core team at The Beach and co-founded creative agency De Keuze Architecten (
Bas has worked as multimedia publisher, marketer and developer of new business concepts. He holds a Bachelor’s Degree in International Business of the Haarlem Business School and a Master’s Degree in Culture, Organisation and Management of the Vrije Universiteit in Amsterdam.