Jonas Piet, Vincenzo di Maria, Mylene Jonker and a team of 4 (working on the ground in Naples) set up the Gioconomics initiative. Having won € 7.500 at the Naples 2.0, International Competition for Social Innovation, organised by Euclid Network, Gioconomics aims to co-create a sustainable business plan in partnership with the Naples-based volunteering organisation Gioco Immagine e Parole (‘Gioco’)—an organisation that develops socially-minded theater, drawing on the experiences and talents of local young people, to emancipate and empower those same young people.
'Gioconomics' literally means 'playing with economy' but is also based on the creative and collaborative process.
The team will be using design methodology, prototyping different solutions to see what works, to grow Gioco from an organization which runs mainly on goodwill, into a sustainable social business which can continue to deliver its mission, despite a strained economic context.
They worked with one of Gioco’s theatre productions ‘in progress’, aiming to get more people involved and to experiment with monetising the social value in different ways. In the “co-creation” or “Wiki-way” model all members become users and co-operators, with the intention to reach a wider audience, receive more diverse contributions, and have more (financial and non-financial) resources, ultimately causing the work volunteers do to have more effect.
For more information www.gioconomics.org